Direct Mail Marketing

Need

There is nothing as important as communicating with your customers – or potential customers. Direct marketing is the planning, production and distribution of materials to get your offers directly to those customers at the right time, in the right way, at the right price.

Direct marketing is powerful and it does work – but it must be done right – the right approach with the right look and feel saying the right thing to the right person.

Solutions

The level of personalisation is the key choice in any direct marketing campaign. Is the approach a broad or ‘shotgun’ one, targeting
everybody or do you want to spend more effort on the best prospect groups? Whatever the need, Print Consultants has the ability to make it happen for you – quickly, easily and cost-effectively.

At one end of the scale, individually addressed letters are despatched to households or businesses that have been identified as meeting a number of criteria making them the exact ‘target market’. At the opposite end of that scale, when anyone and everyone could be a
customer, then frequent high-volume flyer drops are the answer.

Print Consultants provides the right plan for the right mail drop saying the right thing for the right price – and when you ask us to do it, we get it right for you, week in and week out – driving your sales the right way.

Examples

Targeted mail
Personalised targeted mail
General mail
Letterbox drop
Research services
Email campaigns
Loyalty schemes
Database management
Data mining
Response management
Secondary inserts with billing solutions